Why Is Single Sign-On Gaining Popularity?

The term single sign-on is a not new,  it was being used since mid 90s but gained popularity recently. In the beginning stages, the solution was only meant for enterprises to log employees into several applications automatically. Over the time its aim changed from enterprise to the cloud-based services.

Basic definition

single sign-on

The single sign-on or SSO is a solution that permits users to access authorized online resources with a single login. Users can validate their usernames and passwords against their corporate or third-party database rather than managing separate passwords for each account.

Why SSO?

To understand why SSO is an important solution and is gaining popularity among several businesses, let’s take an example. Consider an enterprise that has multiple departments. Over the years, the company has purchased several computing systems to improve their employees’ experience. Each system has different types of services that need to be accessed in the most secure way. In order to make them secure, providing authentication and authorization is must.

Now comes the pain point, authentication and authorization improve security but to get access to such services, users have to login on each using separate usernames and passwords. That means lots of credentials they need to create and enter them while login to any of the services.

Entering credentials to get into resources every time is not only annoying but also decreases productivity.

Users have to remember the heap of passwords and the situation goes worse when they need to change them frequently. This is the main reason why users forget their passwords and send password forget requests. The other problem is, many login procedures have to perform each time after signing out. The users will avoid this situation by not signing out which makes systems vulnerable to attacks.

Also, it requires lots of time to create an account whenever a new employee joins the company. The situation becomes worse when someone leaves the company because nobody knows how many resources he/she had access to. So, the system administrator has to go through all the resources and deprovision all the accessed services.

Single sign-on is the solution to all the mentioned problems. With SSO, users need to sign in once (with one credential) and electronic identity or token is shared with all the computing services that are administered in a centralized manner. Thus reduces the headache of IT managers and they do not need to worry about several databases.

You see how SSO minimizes the effort of IT administrators in managing digital credentials of users by managing all the details in a centralized manner. This is all from a business point of view but how it benefits normal users? Here I am going to accentuate some benefits of the solution for users.

Benefits of SSO for users

  • No need to create new accounts.
  • Reduces the number of credentials.
  • Saves time.
  • Improves experience.
  • Boosts up productivity.
  • Reduces password fatigue

These are some of the reasons why businesses with multiple websites and applications are widely implementing the solution. The world is very competitive and every business is trying to win more and more customers. Therefore, to sustain in this competitive world, you have to follow the latest trends and improve customers’ experience.

Therefore, SSO solution is beneficial for employees, users, and businesses. It is a single package with multiple features and benefits. So, what are you waiting for? If you are a business owner with multiple applications, this is the peak time to implement the solution and save some dollars. If you have any suggestion or doubt, let me know in the comment section below.


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