Social media marketing today is not just a part of your entire business strategy but has become a powerful marketing tool than ever before. More and more companies are adopting Instagram for their business exposure but not all of them are doing it right. Every platform comes with some practices that are must followed and then there are practices that you should stay away from. Well before jumping into the discussion of these practices let’s understand the power of Instagram.
Instagram is world’s most known social media platform for sharing visual content. With over 700 million active monthly users, 40 billion photos and 95 million photos uploaded per day, Instagram has become business’s favorite networking platform. A study by Forrester shows that Instagram users are 58 times more favorable to like, comment and share a brand’s post than Facebook and 120 times more than that of Twitter. Well, this is just a tiny snapshot of what wonders Instagram is making in the world.
Now let’s have a look of what practices you should involve in Instagram marketing and what need to be ignored. Let’s have a look!
Do come up with a visual strategy!
Although every social media platform encourages visual content sharing but it is the core of Instagram. So always come up with some new and fresh ideas to make a creative image that strikes everyone’s mind. So learn this platform, know its audience, understand what they are looking for and then create an attention grabbing image for engagement.
Don’t make excessive use of Hashtags!
Hashtags are the lifeline of Instagram as they increase the search ability of your Instagram post. So be strategic and keep your audience in mind when incorporating them into your post but that doesn’t mean you stuff all the possible keywords into a single post. Although Instagram has allowed us to use 30 hashtags along with a post but according to Quicksprout 11 is the lucky number.
Do promote user-generated content!
Instagram always persuade businesses to make their marketing strategy that involve user generated content. You should always acknowledge, like and comment on your customer’s posts and ask for a repost in a favor of exchange.
Don’t use follow bots and auto-commenters!
Auto comments and followers are of no use for a long run. After sometime they will make you look like a lazy team of some people. Instagram is smart enough to differentiate what is real and what is fake. So don’t opt such online tools that promise you to get number of followers in no time.
So these are some points to keep in mind. Keep posting funny and attractive content here and grow your audience.