SEO has been in existence for a long time and is constantly improving to provide compatibility to latest algorithm updates which are unannounced. Search engines have more than 200 factors which help in ranking a website in search engine results.
Google being the dominating search engine among others, has rolled out several algorithm updates to provide relevant links in search and eliminate spam links.
Every year Google rollout certain algorithm updates which are for improving quality of results. In Order to comply with those algorithm we have some must have factors which are crucial to be on a website
Below are 5 such essential seo factors which will help you in sustaining in recent algorithm updates.
Page Speed: How fast your site loads decides whether visitors will stay or leave your website. As soon as someone visits your site and due to slow loading time, it hit back button; it is counted as a bounce rate. Bounce rates are a killer and google can analyze it too. On the basis of this analysis it can consider a site as less worthy for a keyword on which people are bouncing off.
Not only the home page but other pages too.
Social Media: Social media today is used as social proof for any website. How active a website is on social media or how many followers do they have decides the trust factor.. This generate sense of security in visitor’s mind. Along with that, social media elements like social sharing buttons, social login, social media live posts enables engagement on website using social media integration.
A social media page with more followers is considered as more authoritative to a page with less followers. Same is with engagements on a page. So an authoritative social presence adds to ranking factor.
LSI Content: Keyword days have faded, days when you add keywords to content and start link building process. Today LSI is being used by search engines to analyze a content and give it a quality score. Quality is determined by AI mechanism.
Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in content. So while writing content try to use LSI versions of keywords which are very relevant to content.
These are three essential seo factors which can help you improve your website’s SEO.